Lavalife Corp., one of the leading providers of technology-based meeting services for singles, allows its members safe access to like-minded singles - anywhere, anytime.

Lavalife's head office and call centre is located in Toronto, Canada, and employs over 270 staff. The company has recorded dramatic revenue and profit growth since its inception in 1987, and its current annual revenues exceed $100 million. Lavalife is a subsidiary of Vertrue Incorporated (Nasdaq: VTRU)

Lavalife's initial growth came from the innovative development and application of interactive voice response (IVR) technology. Today the company integrates and leverages its proprietary IVR technology with Internet and Mobile technologies to provide singles with superior service.

Lavalife has over 600,000 active members exchanging over 1.3 million messages every day.

Lavalife Phone
 

The company launched the Lavalife phone system in 1987, and now markets its telephone services in over 60 markets across the United States, Canada and Australia. Lavalife uses interactive voice response (IVR) telephone technology enabling singles to meet other singles with similar goals.

Singles simply record a personal profile - providing information about themselves and what they're looking for - to which other singles can respond 24/7. Alternatively, singles can exchange messages with other singles that are on the phone at the same time. If they so choose, they can connect live one-on-one through the service.

Lavalife Web
 

In 1996 Lavalife acquired Webpersonals, and in 1997 the company launched what has now become Lavalife.com.

Lavalife.com features real-time instant messaging capabilities with video, plus in-depth profiling and unique searching capabilities based on member-designated criteria.

Although a global product, Lavalife.com has a unique presence in North America, Australia, France, and the United Kingdom.

Lavalife Mobile
 

Lavalife® Mobile launched in 2004 and is available throughout the United States and Canada.

The Text version of Lavalife® Mobile allows singles to seek out exciting singles and exchange text messages anywhere, anytime using their mobile phones. To access, singles simply send the text message "JOIN" to "25425" (CLICK). They are then able to search profiles and exchange text messages. Lavalife® Mobile users can also see who's checked out their profile, instant message with someone special, and flirt with other singles.

Lavalife® Mobile's full colour, graphic premium WAP** service is available on browser-capable mobile phones on major US and Canadian carriers. In addition to offering a rich experience on its own, the WAP service works with both the Text messaging service and Lavalife® by Phone, allowing singles to connect with thousands of other local singles through their mobile phone.